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We partnered with Partizan and LA's Moving Colour to produce an animated tutorial video educating shoppers on Whole Foods new pick up program. Producing during covid provided a few extra challenges when it came time to pull this project off, requiring remote directors, socially distanced working environments, and limited exposure between crew and clients. The shoot was a fast paced process involving skilled animators and food stylists all under one roof.
With such a large team spread out across the country, we ensured timely execution of each shot while supporting lighting design for each changing scene. The final product is a graphic animated video that combines hand drawn elements with fruit, veggies, and ingredients swirling in and out frame to narrate Whole Foods new pick up program.
Agency: Partizan
Animation: Moving Colour, Matt Wade
Creative Direction: Hoku & Adam
