Pushing the possibilities with campaign stills for St. Luke’s Health Plan

Completed

July 2022

Client

St. Luke’s Health Plan, Duft Watterson

Website

http://stlukeshealthplan.org

Main service

Stills, Production

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How we approached the project

Our collaboration with St. Luke's Health Plan was focused on highlighting the lives lived by true Idahoans. We were tasked with producing images that challenges the norm in health care photography and supported long term brand development for SLHP. From the initial spark of inspiration to the final showcase, this story highlights the power of visionary photography in transforming health narratives.

Client background

‍St. Luke's Health Plan sought to revolutionize its brand presence with striking visuals that speak to the heart of their mission: providing compassionate, innovative healthcare. The challenge was to craft images that encapsulate the essence of their care, commitment, and community impact, making health and wellness relatable and aspirational.

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Clear process brought amazing results

Creating a Strategic Blueprint

‍Our adventure began with a deep dive into St. Luke’s ethos, values, and the unique stories they wanted to tell. This understanding became the bedrock of our creative strategy, guiding every shot and scene to ensure it resonated with their audience on a personal level. Working closely with our good friends and partners at Duft Watterson, we were able to align on a vision and bring it to life.

Teamwork!

Together with Duft Watterson and the St Lukes team, we envisioned a series of stills that went beyond traditional healthcare imagery. We captured moments of real human connection, the warmth of care, and the forward-thinking environment St. Luke's cultivates. We worked hand-in-hand, crafting scenes that embodied the spirit of St. Luke's Health Plan.

Each photo is a testament to the joy, care, and innovation at the heart of St. Luke’s, inviting viewers into a world where healthcare transcends expectations.

Post-production and Reveal

‍With the campaign shots captured, Visionkit’s post-production team took the helm. Our expertise in editing, color grading, and retouching ensured each image was not just seen but felt. These enhanced visuals, now teeming with life and emotion, were strategically released across platforms, creating a compelling narrative that drew people closer to St. Luke's Health Plan.