Koroyd makes funky green waffle stuff that saves people's lives. They needed a fresh take on a technical product.

Completed
January 2023
Client
Koroyd
Main service
Photography, Creative Direction

Koroyd: Revolutionizing Safety with Style

When it comes to protection, Koroyd is not just another layer—it's a leap into the future of safety technology. Visionkit was tasked to bring the innovative spirit of Koroyd's impact material to the forefront, proving that advanced safety can be as funky and eye-catching as it is essential.

Cutting Edge Design Meets Lifesaving Tech

Koroyd’s unique honeycomb structure is a game-changer in impact absorption, and our challenge was to translate this technical brilliance into compelling visuals. Our team dove headfirst into the world of Koroyd, using the materials intriguing visual properties to build a brand library of unique imagery.

A Fresh Angle on Technical Brilliance

By highlighting the intricacies of Koroyd's design, we've showcased not just the beauty of the product, but its revolutionary functionality. Our visuals speak to both the tech-savvy enthusiasts and the style-conscious adventurers.

From Concept to Lifesaver: The Koroyd Story

Our approach went beyond conventional product photography. We aimed to tell the story of Koroyd's journey from a brilliant concept to an indispensable element of safety gear. Through dynamic imagery and engaging motion content, we've illustrated how Koroyd's technology integrates seamlessly into sports and lifestyle equipment.

Every image is a narrative, telling the tale of how Koroyd stands at the intersection of innovation, design, and the utmost commitment to safety.

The Art of Protection

Through our collaboration, we've transformed Koroyd’s technical prowess into art. Each photograph is a testament to how Koroyd isn't just about what's seen—it's about what's unseen, the uncompromising protection beneath.

Launching a New Safety Aesthetic

Our campaign for Koroyd does more than just highlight a product; it disrupts the norm. By emphasizing the sleek design and life-saving technology, we helped communicate Koroyd as the vanguard of safety gear.

Koroyd has redefined what it means to be protected, and through our process of collaboration Visionkit helped them reimagine how that protection is perceived visually as part of the brand.