Boise is on everyone’s map. So we made a spot to highlight the reasons why.

Completed
November 2022
Client
Visit Boise, Duft Watterson
Main service
Video Production, Photography

Boise: The Unveiling of a Hidden Gem

Boise is no longer just a dot on the map—it’s a destination. We had the pleasure of capturing the essence of our beautiful city. From the tranquil rivers to the bustling city life, our project with Visit Boise and Duft Watterson takes you on a visual journey showcasing why this place is truly remarkable.

A City of Contrasts and Charms

Boise, the city of trees, stands as an oasis of urban sophistication amidst the natural beauty of Idaho. It’s a place where outdoor adventure and cultural richness live side by side. With limited time and resources, we put our heads together to develop a production plan that empowered us to create more than was expected.

From Dawn to Dusk: Boise's Narrative in Frames

Our photography paints Boise in its true colors: the early morning hues over the Boise River, the golden glow on downtown streets, the camaraderie of its community, and the serene sunsets that signal the end of another lively day.

A Cinematic Tribute to Boise’s Vibrancy

In motion, we’ve created a tapestry that weaves together the various threads of Boise’s identity. From the adrenaline of outdoor sports to the serene paths of its parks and the warmth of its culinary scene, our videos are a tribute to the city’s ceaseless energy.

The Reveal: Showcasing Boise's Best

Our collaboration with Visit Boise culminates in a multi-platform showcase, inviting viewers to witness the city through the eyes of Boise residents and out of town adventurers. The campaign is an invitation to discover, to explore, and to fall in love with Boise.

As Boise lands itself onto the maps of travelers and adventurers alike, we are proud to be a part of its storytelling. With each frame, we dare you to not just see Boise, but to feel its pulse.