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Working together with our good friends at Against Co, we set out to document the energy of each unique program offered by College of Western Idaho. The production timelines for each day were tight and face paced, requiring a nimble approach to creating both stills and motion of each unique setting. This strategic approach to planning for each production cycle ensures success from the outset, empowering CWI's program coordinators and marketing team with a vibrant library of final assets.
College of Western Idaho is challenging expectations in Idaho's education space by empowering students and reducing the barriers to access for higher ed. A diverse range of innovative programs sets CWI apart and our campaign materials ensured their ability to communicate this message across web and out of home platforms.
Working hand-in-hand with Against's creative director, Nikson Matthews, we developed an approach portraiture and program photography that supports multiple outputs - web, social, out of home, and various other print media. The positive community environment of CWI is an important part of student success and highlighting the energy and enthusiasm of students and programs shines through in each image.
We believe that access to affordable education is critical for our community to thrive. Participating in ongoing work with CWI resonates on a deep level with our team as our passion for reducing barriers and increasing access to resources for all carries over into our social impact work and volunteerism in the broader community in Boise. Helping to tell the story of CWI's impact for students has been extremely rewarding and we looking forward to sharing more with you soon!
